Last updated: July 2026 — James Wilson, Mdp
Last Updated: January 2026
Welcome to Mdp (wmdp.co.uk). This page explains how we earn revenue and why it does not compromise the integrity of our casino reviews and recommendations.
Mdp is an independent online casino review website operated by James Wilson. Our primary purpose is to provide honest, unbiased evaluations of licensed online casinos available to UK players. This affiliate disclosure explains our relationship with casino operators, how we generate revenue, and why our editorial standards remain completely independent from these commercial relationships.
Mdp earns commissions when visitors click on operator links featured in our casino reviews and subsequently create accounts or make deposits at those online casinos. These affiliate relationships are our primary revenue source and allow us to maintain and improve this website.
It is important to understand that you do not pay additional fees when you sign up through our links. Your costs remain identical whether you register directly with a casino operator or through a link on Mdp. Our affiliate commissions are paid solely by the casino operators themselves.
An affiliate link is a specially formatted URL that tracks referrals from Mdp to casino operators. When you click an affiliate link and subsequently register, the operator can identify that you came from our website. This tracking mechanism allows them to attribute your signup to Mdp and pay the appropriate commission.
Affiliate links function transparently and do not alter your user experience or the services you receive. You will access the same casino platform, claim the same bonuses, and play under identical terms whether you arrive through an affiliate link or visit the operator directly.
Our reviews are entirely independent and unbiased. James Wilson maintains strict editorial standards that are completely separate from our affiliate revenue model. Specifically:
Every casino featured on Mdp undergoes rigorous independent evaluation by James Wilson. Our review process includes:
This methodology is applied consistently to all reviewed casinos, regardless of whether we have affiliate relationships with them.
James Wilson, the author and operator of Mdp, brings extensive experience in the online gambling industry. His expertise in casino operations, regulatory compliance, and player protection ensures that reviews meet the highest standards of accuracy and objectivity. James is committed to maintaining Mdp's reputation as a trusted, independent resource for UK casino players, and he recognises that this reputation depends entirely on honest, unbiased analysis.
This disclosure is provided in compliance with UK advertising standards and the principles of the Advertising Standards Authority (ASA). We believe in full transparency regarding our business model because it demonstrates confidence in our editorial independence.
If you have any questions about our affiliate relationships, review methodology, or editorial standards, please contact us directly. We welcome feedback and remain committed to maintaining the highest standards of transparency and objectivity.